Visual Identity Systems | Identity Design | 2017

Stay Gold is a fictional, local honey company from Arlington, TX, who hope to spread goodness in the world via their honey farm. The company is honest, kind, and has a strong foundation. The project was to create a brand, then create a visual identity system complete with logo, type choices, color palette, promotional materials, product packaging, website and mobile app. 

[Project Members]

Tawni Schurman, Sydney Stroope, Jan Defamiles

Professional Prep | Brand Guidelines | 2017

The Chicago O’Hare International Airport Brand Guidelines project consisted of one 40 page Brand Guidelines Booklet complete with a new logo, identity system, 20 icons, and usage guidelines, including one two page webpage, and two ad versions. Visiting several airports around the world in the last few years, I experienced a variation of great design from icon and coding systems to the general design of the airport itself. I wanted to make O’Hare a more friendly international location with better use of icons, as well as give the airport a brand to share with the loving local community surrounding it.