ICUC Social

Gravity Global | Brand Guidelines | 2020

A brand refresh for icuc.social, a social listening platform bringing humanity and tech together to help clients create amazing social content and interactions. My team worked closely with ICUC’s marketing team to develop a clear voice and brand story along with a fresh set of dynamic and competitive visuals to bring the brand’s story to life. Our focus was to find a design solution that ICUC’s marketing team could take on and scale themselves. We designed a system that included color, typography, photography treatment, illustrations and graphics, along with guidelines to enable the team for future brand executions.