Packaging | Salsa Label | 2017

A fun challenge to find an unattractive salsa label and redesign it. I chose Mateo’s Gourmet Salsa, which at first appearances did not look like a gourmet salsa. I wanted to upscale it a little bit, and focus on it’s point of origin - Texas - as well as what the makers love - authentic Mexican salsa. This was a bit of a challenge since the salsa obviously couldn’t be “authentic,” so I took inspiration from my favorite Mexican hot sauces and a rich fun color palette.