Planview

The Starr Conspiracy | Brand Guidelines | 2019

A rebrand for an Austin-based HR tech company selling work and resource management solutions software. Our focus for this client was to find a hero cape that showed the client’s determination to provide confidence, speed, accuracy, and an overall single line of sight over business to their customers.

We used the idea of the falcon (a bird native to Austin) to conceptualize these ideas and develop an entire supporting visual identity system of typography, color, icons, illustration, pattern, and photography.