Japanese Design | Publication | 2016

This 50 page publication was created to help educate and spread awareness of the slowly disappearing Japanese Machiya [townhouse]. The book was to be created for an American audience who was interested in things authentically Japanese with the purpose of teaching them to love machiya.

The main concept of the publication was the machiya itself. The journey through the book follows the journey room to room through a machiya incorporating many rituals and elements of the lifestyle. This book uses many key concepts of Japanese design to authenticate the message.

[AWARDS]

2017 AAF Addy Awards - Fort Worth - Silver

2017 AAF Addy Awards - District - Bronze

Visual Identity Systems | Service Branding | 2017

Branding project for a local fictional karesansui (Japanese Dry Gardening) company called Ken Karesansui. I built the brand with the idea of the calmness that a dry garden brings to the environment. The package includes a website, meditation karesansui mobile app, stationary set, and promotional products of which I chose to make tea tree oil candles, a pet rock, desktop zen garden, and natural oils.

Advanced Typography | Custom Typeface | 2016

A concept designed around the conveniently named typeface Gill Sans, this custom type face was created from inked koi fish create letter forms inspired by the typeface Gill Sans and Japanese ink drawings. The vertical orientation was used to create a more organic, flowing shape, rather than a box.

[Exhibitions]

Fall 2016 Personal Expressions in Type

Packaging | Salsa Label | 2017

A fun challenge to find an unattractive salsa label and redesign it. I chose Mateo’s Gourmet Salsa, which at first appearances did not look like a gourmet salsa. I wanted to upscale it a little bit, and focus on it’s point of origin - Texas - as well as what the makers love - authentic Mexican salsa. This was a bit of a challenge since the salsa obviously couldn’t be “authentic,” so I took inspiration from my favorite Mexican hot sauces and a rich fun color palette.

Ad Design | Service Campaign | 2016

An ad campaign consisting of one print ad, one website, two non-conventional ad, and one business card. For this particular project I chose a free-lance local musician who primarily books gigs playing the acoustic guitar at small shops and private parties of all kinds. He’s the everyday man who will play whatever song will make your party right.

The press kit includes Chris’s “never-ending” song list, bio, booking information, and business card, all bound together with guitar strings. 

Professional Prep | Brand Guidelines | 2017

The Chicago O’Hare International Airport Brand Guidelines project consisted of one 40 page Brand Guidelines Booklet complete with a new logo, identity system, 20 icons, and usage guidelines, including one two page webpage, and two ad versions. Visiting several airports around the world in the last few years, I experienced a variation of great design from icon and coding systems to the general design of the airport itself. I wanted to make O’Hare a more friendly international location with better use of icons, as well as give the airport a brand to share with the loving local community surrounding it.

Ad Design | Reverse Marketing | 2016

An ad campaign pitching tires to women was our groups mission on this role reversal sales pitch. The group focused on using the tires as the shoes of the car and wanted to have a more motivational, women’s empowerment perspective. 

We created a 30 second commercial, three print ads, a billboard, a guerrilla ad, as well as a plan book and presentation for company pitch.

[PROJECT MEMBERS]

Tawni Schurman, Olamilekan Mabayoje, Lauren Johnson, Francisco Giles

Professional Prep | Logo Design | 2017

Logo project for a local recording studio The Rechordium. The studio has recently done a full remodel and is looking to emulate the vibes of a classic 80’s studio. 

Illustration | Quote Book | 2016

This book explores a variety of illustration styles in a journey of a girl and her spirit animal friends. The book contains some of my favorite quotes to inspire and illustrations of what each quote means to me.

Visual Identity Systems | Identity Design | 2017

Stay Gold is a fictional, local honey company from Arlington, TX, who hope to spread goodness in the world via their honey farm. The company is honest, kind, and has a strong foundation. The project was to create a brand, then create a visual identity system complete with logo, type choices, color palette, promotional materials, product packaging, website and mobile app. 

[Project Members]

Tawni Schurman, Sydney Stroope, Jan Defamiles

Japanese Design | Publication | 2017

Conceptually an interesting project, this book is a Kyoto Travel Guide for tea lovers, and Japanese lovers alike. The title "Tani no Tatami" translates to "Valley Tatami" - Kyoto being a valley city, and tatami being the mat you sit on during a traditional tea ceremony. The book contains research and field notes I took throughout my personal Japanese tea journey. The publication explores tea design, space, and multilingual typography.

Visual Identity Systems | Logo Design | 2017

A quick logo project for a local brewing company called Rockbeat Brewing. The label is based off of the owner’s love for beer and rock and roll.